Track: Research Track Keynote |
IMS Data Channel - Revolutionizing the Phone Call |
The IP Multimedia Subsystem (IMS) began as the Telecom industry’s vision to go All-IP and today with over 4 billion globally deployed devices, it is poised to revolutionize the phone call. Standardization of IMS began in 1999 right before the Dot Com bust. However, deployment came years later during the rise of the OTTs. IMS has gone through its ups and downs over time – somewhat reminiscent of artificial intelligence’s springs and winters – but has ultimately succeeded as the communications pie also expanded significantly. This is mainly due to the strength of its interoperability and the social contract expected with the public. Now, the combination of IMS with WebRTC – specifically the Data Channel – sets the stage for enabling limitless apps while on a voice or video call, revolutionizing and enhancing the way people communicate in C2C, B2C, B2B, and public safety scenarios. What is truly innovative about this platform is that it enables fast creation of non-standardized web apps while maintaining the important benefits of IMS standardized interoperability and at the same time making it unnecessary for users to pre-install or pre-register for the apps. In addition, only one of the CSPs in a call need to offer any particular IMS DC app in order for all parties on the call to use it. How does IMS Data Channel do this? In this talk, you will hear the details that answer this question and more. Potential new business models will also be discussed. |
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Presentation Video |
Presentation Notes |
LEE-IMS_DC_REVOLUTIONIZE_PHONECALL.pdf |